PrismSEO Founder-Led Outbound Playbook

ICP

• Small SEO/content agencies (2-20 team members)
• Already using Google Search Console
• Need client-visible wins quickly

Daily Cadence (30 Days)

• Build and enrich 20 new leads/day
• Send 20 personalized outreach messages/day
• Follow-up at day 2 and day 5
• Book 2-4 teardown calls/day target

Core Offer

"15-minute teardown using your GSC data. We show:

1) pages losing visibility

2) top 5 fixes this week

3) AI crawler accessibility score."

Qualification Questions

1. How many client sites do you actively manage?

2. Do you already review GSC weekly?

3. What is your biggest reporting bottleneck?

Demo Flow (15 Minutes)

1. Connect/select GSC property

2. Show Top 5 Actions panel

3. Show Rankings before/after movement cards

4. Show GEO AI Index Checker

5. Export CSV/PDF summary and set next step

Objection Handling

• "We already have tools":

"Keep your stack. PrismSEO focuses on action prioritization and AI-search readiness from your existing GSC data."

• "No time to onboard":

"First value is under 10 minutes with the setup checklist."

• "Need proof":

"We send a client-facing summary after the call with measurable movement opportunities."

Weekly Review

• Track: contacts -> replies -> demos -> trials -> paid
• Identify biggest conversion drop
• Ship one product fix + one GTM fix every week