content strategy
Headline Templates for Comparison and How-To Pages
Use repeatable headline formulas without sounding generic or stuffed.
Published: 2026-07-07
Match headline shape to intent
Comparison queries respond to clear contrast and constraints. How-to queries respond to outcomes and steps.
Two formulas that work
- Comparison: "X vs Y for [audience]: Which is better for [goal]?"
- How-to: "How to [outcome] in [timeframe] without [common pain]"
Avoid keyword stuffing
Use one primary phrase and one supportive variant. Prioritize readability; search engines increasingly reward clarity over repetition.